Trader Joe’s skincare: a product line with playfulness and practicality
the challenge:
to update the iconic brand’s product line for cohesion while maintaining its distinct identity.
deliverables:
> product packaging
realization
> brand identity
reinforce Trader Joe’s skincare range a product line that shines from the store aisles to bathroom cabinets, one that is effective, affordable, and effervescent.
more on the process:
01
> exploration
defining brand essence to develop a cohesive design direction that communicates concept and feeling.
>
mood board
☞ playful
☞ miscellaneous
☞ welcoming
☞ youthful
☞ warm
> the feeling of...
☞ wandering the state fair
☞ the zing of juicy citrus
☞ walking barefoot in the grass
☞ the warm air of a summer night
☞ opening a fresh pack of markers
defining brand essence to develop a cohesive design direction that communicates concept and feeling.
☞ playful
☞ miscellaneous
☞ welcoming
☞ youthful
☞ warm
> the feeling of...
☞ wandering the state fair
☞ the zing of juicy citrus
☞ walking barefoot in the grass
☞ the warm air of a summer night
☞ opening a fresh pack of markers
>
design exploration
v.1 included playing with form and color to guide the design process ultimately pushing towards a more vibrant finished product, calling back to Trader Joe’s iconic vivacious brand spirit.
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v.1 included playing with form and color to guide the design process ultimately pushing towards a more vibrant finished product, calling back to Trader Joe’s iconic vivacious brand spirit.
\
02
> direction
tightening to solidify design direction.
>
color palette
conveying a welcoming playfulness through a vibrant selection of hues and shades.
tightening to solidify design direction.
conveying a welcoming playfulness through a vibrant selection of hues and shades.
>
finalized labels
product and packaging labels completed for printing and production.
product and packaging labels completed for printing and production.