PHASE 01:

exploration


To define the brand and embody its essence, we first reduced it to the core to develop its visual identity.



Phase 01 involved an exploration into establishing feeling and aroma through mood board ideation, name exploration, first draft logo exploration, and an initial color palette.


See more below 



mood board

Purpose: To communicate a design concept, idea, and feeling

luxurious
enduring
exclusive
glutinous
striking

 the feeling of...
plush velvet
toasting with crystal
the cool touch of diamonds
1,500 count hotel linens
 juice dripping from a ripe cherry


                                                                                         name exploration

What’s in a name? In the perfume market, a lot. This exploration focused on product names to convey emotion, luxury, and fragrance notes.

Goal: something that sticks as well as a fine fragrance




logo exploration

An initial type exploration aided to solidify brand identity and to carve out avenues to explore further.

Purpose: Because you can’t know if you don’t try








colour palette

This project took the direction of analogous and monochromatic color palettes to focus heavily on color and form.
Goal: extrodinary via simplicity