sour: pop artist olivia rodrigo’s debut album


the challenge: world-building for a debut era on the bitter-sweet experience of modern day teen-hood.

deliverables: > album artwork
> website design
> touring announcement
> streaming branding
> spotify canvas




details

> brand identity

cementing olivia rodrigo in the pop world via her debut era, sour, creating vertical alignment across physical product and streaming.



> digital
verticals including...
☞ website landing page
☞ tour schedule
☞ spotify

> landing site

> tour schedule

> spotify artist image

> physical


necessary verticals for audiofiles, super-fans, and in-store visibility, including...
☞ CD
☞ vinyl packaging

>  exploration


defining sour’s essense to develop a visual identity that communicates core concept and feeling.

> mood board

☞ youthful
☞ daring
☞ playful
☞ excited
☞ emotional


> the feeling of...

☞ cartwheels
☞ a 2003 rom-com
☞ crying into your pillow
☞ dancing with girlfriends
☞ getting a text from your crush

> direction

further tightening to solidify design direction.

> album artwork

detailed firs-draft cover mockups as an initial step towards imagery development, leading to a foundation that will guide all aesthetic decisions.