the challenge:
to create social media graphics and content, creating a cohesive feed and calling back to both brand identity and current marketing goals


deliverables:

instagram
> story posts
> static posts
> highlight icons

tiktok 
> video editing





details






alise collective: a boutique creative brand-building agency



the challenge:


established graphics format and design elements with visual cohesion to represent brand ethos, supporting partnerships, promotions, and events



feeling...

> curated
> organic
> current
> authoritative
> passionate




realization

RIVER FUND: a frontline nonprofit serving New York City residents to move beyond the lines of poverty



the challenge:


relaunched online identity with a style guide underpinning mission, using
 hierarchy, color, and type to convey consumable statistics and relay complex organizational information



feeling...

> trustworthy
> local
> expert
> informative
> accurate





realization

well told health: clean supplements crafter from organic plants + nothing else


the challenge:


established graphics formats and design elements with visual cohesion to represent brand identity, supporting product launches, press, and events


feeling...

> cheerful
> natural
> relaxed
> effective
> ritualistic