pokerface: a new take on getting pierced
the challenge:
to morph the piercing experience from being intimidating to an event in and of itself
deliverables:
> brand-identity> brand guidelines
> logo design
realization
> brand identity
establish pokerface as a sustainable and experiential ritual in the piercing space
a system and toolkit including
☞ mission
☞ logo
☞ logo mark
☞ color palette
☞ business system
> brand book
more on the process:
01
> atmosphere
information on industry and competitors to create data-driven functional design
>
competitive market research
used SWOT analyses to identify gaps in the market and define an unmet need
02
> exploration
defining brand essence to develop a visual identity that communicates concept and feeling
>
mood boards and color palettes
exploring different design avenues
information on industry and competitors to create data-driven functional design
used SWOT analyses to identify gaps in the market and define an unmet need
defining brand essence to develop a visual identity that communicates concept and feeling
> mood boards and color palettes
exploring different design avenues
>
logo exploration
type exploration to move forward (2.2 selected)
type exploration to move forward (2.2 selected)