kitten rescue LA: a nonprofit organization rescuing and adopting out homeless cats across Los Angeles
the challenge:
to overhaul branding, conveying trustworthiness while still remaining playful
deliverables:
> brand-identity> brand guidelines
> logo design
> merchandise
realization
> brand identity
Reaffirming kitten rescue LA as a trusted leader with a 25+ year long reputation as a joyful, vibrant, and meaningful nonprofit, dedicated to saving and brightening lives.
a system and toolkit including
☞ logo
☞ logo mark
☞ design elements
☞ color palette
☞ merchandise
> brand book
more on the process:
01
> exploration
defining brand essence to develop a visual identity that communicates concept and feeling.
>
logo exploration
considering different avenues to establish a brand framework that feels...
☞ exciting
☞ vibrant
☞ joyful
☞ playful
☞ meaningful
defining brand essence to develop a visual identity that communicates concept and feeling.
considering different avenues to establish a brand framework that feels...
☞ exciting
☞ vibrant
☞ joyful
☞ playful
☞ meaningful
02
> direction
further tightening to solidify design direction.
>
color palette
conveying both playfulness and trustworthiness through eccentricity.
further tightening to solidify design direction.
conveying both playfulness and trustworthiness through eccentricity.
>
logo refinement
refined exploration guided by color palette to create the backbone of kitten resuce LA’s identity.
03
refined exploration guided by color palette to create the backbone of kitten resuce LA’s identity.
> solidification
tying up any loose ends.
>
logo selection
a finalized logo and logo mark as playful a new feline friend.
tying up any loose ends.
a finalized logo and logo mark as playful a new feline friend.
>
design elements
hand-drawn artistic additions callback to both mission and feeling, tying in logo mark and color palette to be used in branding and merchandizing
hand-drawn artistic additions callback to both mission and feeling, tying in logo mark and color palette to be used in branding and merchandizing