cocokind: conscious skin care that is plant-powered, sustainable, affordable, and cruelty-free.
the challenge:
a cohesive eye-catching redesign reflecting brand identity, utilizing hierarchy and scale to emphasize natural elements.
deliverables:
> product packaging
realization
> brand identity
affirm cocokind as an effective and accessible trailblazer in the natural skincare market.
a system and toolkit including
☞ logo
☞ color palette
☞ product design
☞ packaging design
more on the process:
01
> exploration
defining brand essence to develop a visual identity that communicates concept and feeling.
>
mood board
☞ natural
☞ organic
☞ playful
☞ textural
☞ approachable
> the feeling of...
☞ perusing at the farmer’s market
☞ crunchy grapes
☞ the haze after a summer rain
☞ fresh ripped herbs
☞ massaged kale
>
design exploration
initial sketches included designs focused on...
abstraction
> highlighting powerful efficaious ingredients
> providing a scientific aura
photography
> highlighting key ingredients
> calling back to natural components and organic textures
text elements
> playing with form and scale
initial sketches included designs focused on...
abstraction
> highlighting powerful efficaious ingredients
> providing a scientific aura
photography
> highlighting key ingredients
> calling back to natural components and organic textures
text elements
> playing with form and scale
02
> direction
tightening to solidify design direction.
>
finalized labels
product and packaging labels completed for printing and production. highlighting key ingredients
tightening to solidify design direction.
product and packaging labels completed for printing and production. highlighting key ingredients