PHASE 03:
direction
To solidify the project’s direction, we then tighten selections and make narrowing decisions.
Phase 03 involved solidifying brand identity through logo refinement, product building and packaging development.
See more below
We refined our hand-drawn type explorations and created digitized drafts for the preferred option
Purpose: This logo will serve as the identity’s backbone
Initial mockups were created via clay, wire, gorilla tape, and flex tubing to get a sense for the products movement and storage.
First-draft packaging builds were constructed via foam board and sytrofoam as an initial picture of product storage and packaging safety.
Goal: Envisioning physicality