PHASE 02:

exploration


To define the brand and embody its essence, we first reduced it to the core to develop its visual identity.



Phase 02 involved exploration in establishing feeling and aroma through mood board ideation, name exploration, first draft logo exploration, and an initial color palette.


See more below 



mood board

Purpose: To communicate a design concept, idea, and feeling

explorative
eclectic
flexibile
rugged
dependable


 the feeling of...
cool mountain air
the sand beneath your toes
a bold cup of morning coffee
reaching the summit
seeing the milky way

                                                                                         name exploration

How do you bring to life a brands’ spirit? We considered the product — utility focused with a streamlined design. The result was a narrowing of exploratory and simplistic identities

Goal: A name as versatile as an adventurous spirit




logo exploration

We began with hand-drawn type exploration to weed out the ill-fitters and move towards tailoring the perfect logo.

Purpose: Using pen and paper as a first approach to allow quick experimental customizations on the fly








colour palette

We worked from earthy and nature inspired color palettes for this project to embody range and versatility.
Goal: both venturesome and dependable