PHASE 01:
atmosphere
Distilling information on industry and customer was the first step in creating functional design.
Phase 01 involved exercises in customer and competitive market research to ultimately reach a concept direction.
See more below
Using the Psycho-Aesthetic (P/A) template as a tool in project direction, we mapped out a solution to resonate with the target.
> competitive market research
> consumer research
> P/A mapping
Result: Pinpointing a data-driven design direction
A breakdown of four consumer categories, including demographics, pain points, and personal triggers.
Purpose: To know the customer before we can design for them
We depend on GPS for directions, so we solidified design considerations and established directional feeling as a roadmap using the aforementioned strategies.
Purpose: To inform all future branding decisions