allgold: a social media agency

the challenge: to create a visual identity that brings the gold standard


deliverables:

> brand-identity
> brand guidelines
> logo design
> website design





details




realization

> brand identity


establish AllGold Media as the gold standard in social media, influencer marketing, and content creation.

conveying a
grounded and approachable team committed to elite tailored strategies.



a system and toolkit including

logo
logo mark
color palette
font selection


> brand book





website design


more on the process:

01



> exploration

defining brand essence to develop a visual identity that communicates concept and feeling.

> mood board

relaxed
en vogue
soft
grounded
first class



> the feeling of...

walking in warm sand
crawling into fresh sheets
catching up with an old friend
a perfectly tailored outfit
☞ your favorite fruit in season







> logo exploration

customized type constructions to establish design direction through experimentation.





> color palette

conveying an relaxed and grounded reliability through color palette sampling.


02


> direction

further tightening to solidify design direction.


> logo refinement

rounds of editing and digitized drafts, creating the backbone of AllGold Media’s identity.





> logo mark exploration





 

> font exploration